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My Experience

Welcome! I'm a Marketing Manager with a background in finance and technology. My experience spans companies, but recently has focused on B2B. Because I've often worked on lean teams, I've become adept at stretching resources and repurposing marketing materials. Whatever project I tackle, compelling storytelling is always at the core of my strategy. 

 

I got my degree in Marketing from Tulane University and am well-versed in SEO and content management platforms, project management tools, and data analytics. Browse my freelance and full time experience as well as my skill section below and feel free to reach out with any opportunities.

Water Sport

FREELANCE WORK

Social Media Strategist

July 2024 - Present

  • Crafts engaging social media posts for Carta, enhancing brand visibility and fostering community engagement while also providing copy for and maintaining employee advocacy efforts.

  • Conducts social listening and sentiment analysis to gauge audience perception, providing actionable insights for future content

Copywriting & Branding Strategy

June 2024 - Present

  • Writes convincing and engaging web page copy to improve employer branding and attract top talent

  • Manages social media overhaul, refreshing profiles and establishing new strategy

Stylist Assistant

November 2023 - Present

  • Crafts props ad hoc using available materials to ensure each shot met artistic vision and contributed to the overall success of the shoot

  • Demonstrates strong organizational skills by meticulously managing props and ensuring all products were readily available for each shot, facilitating a seamless and efficient workflow during shoots

Lead Management Contractor

June 2024 - Present

  • Facilitates marketing to sales handoff and develops lead routing automations using HubSpot workflows

  • Maintains data integrity across Hubspot-Salesforce integration via weekly data hygiene tasks

Forest Scene

FULL TIME WORK

Marketing Manager

October 2022 - September 2023

  • Developed and maintained marketing reports to track KPIs and analyze marketing data, enabling actionable insights

    • Monitored campaign performance, executed A/B testing, and implemented optimization strategies that improved conversions

  • Acted as HS admin for data cleanliness, troubleshooting, training, and user permissions/management.

  • Established strategic content framework and introduced a scalable content program for prospecting, inclusive of executive thought leadership, market insights, product updates, and explainer content

    • Utilized AI to support outline and topic development in tandem with keyword research and gap analysis

  • Pioneered a successful SEO strategy across six separate GTMs

    • Conducted comprehensive keyword research and gap analysis to identify new keywords and content opportunities

    • Facilitated website relaunch 

    • Increased site traffic to key pages by 20%

  • Ensured end-to-end event marketing success 

    • Oversaw all logistical activities

    • Promoted events through email, social media, and sales flyers

  • Managed partnership materials and served as the external liaison

  • Orchestrated a robust PR and social media strategy, resulting in several prestigious industry awards and a 15% increase in LinkedIn followers​

  • Generated industry, competitive, and client intelligence

  • Developed a company brand book encompassing visual and editorial style guides to ensure brand consistency 

  • Worked cross functionally to ensure internal team alignment and successful marketing strategies and objectives

    • Partnered with sales to create and update sales materials such as presentations, case studies, and product demos

    • Collaborated with product on the product roadmap to understand feature expansion and timelines

    • Used Asana as project management software

  • Managed and mentored junior members of the marketing team, providing guidance and support to enhance their skills, foster professional growth, and ensure high-quality contributions to marketing

Content Marketing Manager

August 2021 - October 2022

  • Oversaw client communications across diverse channels, including email, social media, and the help center

    • Developed style guide to reflect updated brand standards and create new templates

    • Updated existing brand materials to reinforce brand identity and create a seamless client experience

  • Worked with the sales team to create sales enablement best practices and templates for sales materials

  • Collaborated on and developed demand generation campaigns for clients, including:

    • Email lead nurture campaigns segmented by stage and persona

    • Paid Facebook, LinkedIn, and Google ads

    • Segmented newsletter campaigns 

  • Managed marketing activities calendar via Asana ensuring teams adhered to deadlines and launches were sequenced

  • Worked cross functionally to create a customer engagement program highlighting new product offerings and solutions

    • Drafted surveys to share with highly engaged clients and developed reports to analyze results

  • Created comprehensive customer journey roadmap, analyzing touchpoints and interactions to create tailored nurture streams for different customer segments, resulting in a significant increase in engagement and retention of new customers

  • Produced case studies including working with sales to identify clients, holding interviews, and writing final copy

  • Successfully organized webinars by overseeing all logistical aspects, developing and executing targeted marketing strategies to maximize attendance, and creating effective follow-up campaigns to foster ongoing interactions

Content Marketing Specialist

October 2017 - August 2021

  • Improved email newsletter open rates to 25% (30% increase) and helped keep existing clients engaged with the brand

  • Redesigned and launched new core values exemplifying company mission and goals, helping to solidify employer brand

  • Worked with videographer to produce client testimonials, employer brand videos, and social snippets

  • Managed social media strategy including introducing new creative, leading to a 15% increase in engagement

    • Designed and implemented monthly social media report to monitor engagement and track goals

  • Oversaw editing of emails, ebooks, blogs, webpages and other client facing content

  • Wrote documentation and recorded video tutorials for all new tools, processes, workflows, and templates I built.

SKILLS & TOOLS

HubSpot SuperAdmin | Salesforce integrations | Lead Routing | Demand Generation

Content Marketing | Analytics | Lifecycle Marketing | SEO Optimization

Marketing and Sales Alignment | B2B Marketing | Creative Development Vendor Management

A/B Testing | Data visualization | Audience Segmentation | PR & Social Media

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